2 Comments

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  Comment by Rod — February 5, 2010 @ 7:52 pm

  As a 37-year radio advertising professional (and proud father of two daughters, now grown, who in their younger days appeared in more than one of his radio spots), who happened to stumble across your post while reading Google news feeds, I’m inclined to offer a bit of friendly marketing advice – which you are, of course, free to consider or not, as you please.

  If the purpose of your investment in radio advertising is simply to give your precocious daughter the opportunity to appear on the air and bring a smile to the faces of those who know your family, without regard to any sort of bankable return on your investment, then you’ve achieved your purpose.

  On the other hand, if you’re expecting a business benefit – which I would define as an adequate monetary return on your investment – then I fear you’re setting yourself up for a disappointment.

  Now, this may be of no real consequence to you either way; but as a professional with a passion (and track record) for creating successful radio advertising messages and campaigns, I’d be w happy to spend a few minutes with you on the phone or via email, with a view toward helping you refine your radio campaign, so that it’s more likely to end up an investment rather than an expense.

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  Comment by admin — February 5, 2010 @ 8:34 pm

  Hi Rod, I appreciate your advice – and no, this is not a radio spot, (I just titled it that for lack of a better post title) I absolutely agree with you 100% about not putting family members who claim to be voice-over artists or cute daughters to act in a radio spot etc. before a clear, well thought out marketing plan, in fact I protect my clients from going down that road as well. That being said, this was just a fun experiment with creating a quick mp3 and uploading to my blog, and I got to spend precious time with my daughter – plain and simple.
  -Dave

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