I have a side business that sells t-shirts to emo girls (how’s that for an opening sentence?) My wife and I and two other partners started this in July thinking we’d be selling to teen boys and girls who fancy themselves emo (short for emotional) If you never heard of emo then google it, it’s a very interesting culture, anyway over time we realized that 90% of our customers were female so we’ve been marketing to our fan-base by using teen girl language on our site as well as our FaceBook page. Immersing ourselves in this sub-culture has been eye opening; from the fashion, to the language, to the way they see the world…it’s all been a wonderful experience!

So I’m writing this blog in response to an interesting phone call I received the other day, it turns out that the owner of Glogster has been searching for companies like ours to advertise on his website….85% of their “gloggers” are teen girls and 90% of them are emo!…so naturally I had to check out Glogster and boy was I surprised. The “G” in Glogster stands for “graphic” as in “graphic blog” these girls make posters that include mp3’s of their favorite songs, they can add video to their glog, upload graphics and add text of their favorite poems…you really should check it out (I’m in my 40’s and I was glogging in no time – very addicting) My first experience visiting Glogster.com was not unlike discovering MySpace or FaceBook only waaaaay better (listen to me!) I was off an running designing my fist glog, you can even type sideway, and they give you tons of backgrounds and themes and graphics to get you going, I know I sound like I’m promoting the site – and I guess I am (but not being paid) anyway, when I get excited about something – I simply can’t keep it in. So check out Glogster and let me know your thoughts!…and yes, we ARE going to advertise on their site!!!

-Dave Englund