Storytelling is proving to help convert customers; That’s what we’ve been hearing a lot lately, storytelling is becoming the go-to way of communicating in getting your unique message out to customers who want to connect to your business and be top of mind. A quote we love and stand by is “Facts Tell, but Stories Sell” it’s true, we love facts, mission statements, about us pages but we certainly remember stories more, they pull us in and engage our minds, they help us to retell it to others.
We sit down to determine what you want your visitors to do when they land on your new home page, it’s what is commonly called the CTA or Call-To-Action. a website without a strong CTA is like a restaurant without a hostess, a strong CTA could be an email sign-up for future marketing possibilities, a free report which weeds out the tire kickers on your website, a first-time buyer coupon that can generate immediate addition of new customers, or a simple phone call.
contact us to set up a free consultation…coffee is ALWAYS on us.
This is one of the questions every business owner asks when looking to either update their existing website or develop a new one. It’s as open ended a question as ‘how much is a car?’ or ‘how much is a house?’ we all know the short answer is “It depends”
When people ask me “what is a mobile website?” I’ve often said “If you have to ‘pinch’ the screen, it’s not mobile friendly” – pinching to enlarge the content is a HUGE no-no for your mobile visitors, in fact 40% who visit a non-mobile friendly website on their phones leave the website with a negative experience.
Imagine 4 out of 10 people hating you before you’ve even done business with them?
For the most part, a mobile website is simply a website that, when viewed on a mobile phone or tablet, fills the screen width as a 1 column layout (see illustration below).
The Desktop version of the website is often designed utilizing 2 or more columns, and many times the columns are different widths (note B and C). Also in the desktop version of the website, the phone number is prominently placed in the upper right hand corner, this is where most eyes look, for the mobile version the phone would get it’s own button – that when clicked dials the business directly.
A decade long survey was conducted starting in 1979 with Harvard MBA students the day they graduated, they were asked if they had goals, 84% had no goals on graduation day, 13% had some goals but not written down, 3% had clear written goals. Ten years later the same “graduates” were interviewed again and were asked about their income level – the results, shocking!!!
Even though Rhode Island is the smallest state in the union (yeah, we get reminded of that all the time right?) There are still a lot of web designers amongst us. Many of them I know personally – great people too.
What sets Englund Studio apart from every web designer I know is this:
1) We don’t treat a web design like a product anymore, we treat it like a service. A web design used to be a product that designers would sell to their clients – when completed they would “hand them the keys” then off to the next project, the problem with this is a website always changes, should always gets more intuitive, should answer questions better as the online virtual salesperson, it should consistently offer more content, offer relative content, become more focused over time, I could go on and on. We offer web design SERVICES, that we call the “Web Success Plan” – we become an ongoing strategic partner with our clients, it starts with the custom building of the site and continues through with our clients’ customer’s needs.
2) We don’t focus on bringing traffic to the websites we create (SEO: search engine optimization) we leave that to the best digital marketer in Rhode Island; Big Fish Results, instead we focus on Website Experience Optimization (WEO) At the end of the day it doesn’t matter how much traffic you have but how many get converted. We like to tell business owners “We won’t build a website for YOU, we build it for your CUSTOMERS -customers are always first. We track incoming visitors and build a web profile around them; study their page navigation patterns, how long they stay on a page and why, what buttons they click and why (did you know that an orange button is clicked 40% more than any other color?), what blog posts they read and why. We create powerful Call to Action’s (CTA) on the home page to help our client shake hands with the new visitor – our websites are online sales people who work 24/7 and never take a break.
3) I’m a fun guy, that’s right – it might seem trivial but believe me when I tell you that hiring the correct web designer while you’re running your own business can be pretty stressful. You don’t need to learn geek or even talk to one, You NEED a fun guy to take the pressure off, I simplify the process, I know how hard it can be, let’s have fun and let’s make you money!!
If interested, call me at 401-345-9036 to grab a coffee and take a look at your online goals.
I’ve been asked this question on many occasions so I thought I’d post some related questions about picking the best domain name.
Q: “Does it help my Google ranking if I buy a domain name with keywords in it?
A: Google has taken away the “bonus” for having the keywords in your domain name because many people have purchased domains based solely on the the keywords with the goal to set up a site under that domain and use it to advertise on. Secondly, Google launched an algorithm update in 2012 in it they devalued exact match domain names. Keyword heavy domains are not as powerful as they used to be. On the flip side it still does help your brand as it clearly defines what the site is about, just don’t go crazy with it.
Q: “How long should my domain name be?
A: Keep it short, even though it’s hard to find a short domain name it’s a good marketing practice (short : 6 characters or less) This will serve you well in the long run as a short domain is easier to remember.
Q: “What is the Radio Test?
A: Ask yourself, “Does the domain I’m about to buy pass the Radio Test?” in other words is it impossible to misspell it after hearing it?
Q: “Is it ok to have a dash/hyphen in my domain name?”
A: NO, it’s absolutely not ok to hyphenate a domain name, the first reason why you should leave hyphens out is because the search engines see it as spammy. Secondly, go to Google and do a search for anything, and notice the sites that come up, I did it and not one website came up with hyphens in it “If no one in your neighborhood owns a pet bobcat, then maybe you shouldn’t either” (pretty bad analogy but you get the point). In short there is no evidence that supports having a hyphen in your domain name will help your search engine ranking….so stay away.
Here’s some other useful tips:
.com – commercial use
.edu – post secondary education
.gov – government agencies
.mil – military organizations
.net – network infrastructions
.org – organizations that don’t fit the others, like non profits, clubs etc
Just for a few moments I’d like you to think of your business website like the human body. Let’s break it down; 65% of your body is oxygen – which makes sense as far as your website goes, as it breathes and inhales and exhales new content all the time, unlike a print ad that, once designed, is static and almost frozen in time, in many cases an ad is designed almost a month before the world sees it, so by nature the print medium cannot represent the “Now” quite like a breathing website can.
Think of the skeleton as the “bones” or architecture of your website, if you want your website to do more – then add another bone (or limb). Imagine having 4 arms when you need it? Your website can and should morph with the changing needs of your customers.
Lastly, and more importantly, let’s talk about the muscular system. I can’t think of a better analogy for the muscular system of your website than to name it the “call-to-action” part of your site. We’ve all visited websites that are just “skin and bones” right? they just sit there in cyber space telling us stuff but not asking us to do anything… on the other hand a muscular website performs tasks, it’s the movement – the action of the site. I’d suggest you go right now and scrape through the content of your website and count how many times you ask the visitor to do something,…anything, this could be filling out a questionaire so you can provide better service, typing in their email to receive a free downloaded gift, a click to call button for appointment settings, and on and on….you get the point.
Think about this for a second; if you had a dream where you found yourself in a room that had multiple doors in it, would you not feel a hint of confusion?, fear? frustration?…would you find yourself wasting time opening each door to see what was on the other side?…of course you would!