Englund Studio
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  • Mar19

    7 Factors in Choosing a Domain Name

    Posted in: Blog

    I’ve had some entrepreneurs ask me if I thought their domain name was any good, first of all I believe that’s a very good question to ask, so here are the 7 factors to consider when choosing a domain name.

    1-Goals and objectives
    Before you get a domain name, you should have a plan in mind. You should know what your goals and objectives of having a domain are. Do you want to have a domain to advertise your business or do you want it for your interests or hobbies?

    2- Domain ending
    Always try to select the top level domain (TLD) as dot com (.com) unless you want to get a specific country or a particular legal or organization structure such as dot edu (.edu for education). It depends on your objective of having the domain. If you want a domain to redirect a specific url, then get a domain with dot info (.info). It would serve your purpose well and it is cheaper than the dot come ending.

    3- Hyphens
    Avoid hyphens in your domain name, potential customers might forget to put them in when they try to find you, and they might end up on your competitors website. However there are a few reasons to use hyphens – one reason would be if you have a company name that has 2 adjoining words where the last letter of the first word and the first letter of the second word are the same – It might read easier by using a hyphen.

    4- Name length
    Some people have said that the name of your domain should be short and simple, although I do think this is good for a product brand site (the top money-making brands have 6 letters or less as a domain name), I also think that a long domain name that has your industry keywords built into it is not such a bad idea – for instance; “www.lawnmowerrentalsofsouthflorida.com”, a domain that long would certainly come up in a search engine if someone were to type that phrase so don’t be afraid of using descriptive words. The other option would be to create a shorter catchier version such as “rentamower.com” not as search engine friendly but more memorable for word-of-mouth marketing. I should add that the longer the domain name, the easy it is to misspell it. A good test is to say the domain name to a few friends and ask them to spell it.

    5- SEO and traffic
    Do a keyword research for your domain name because it has influence on search engines. That is why you want your domain name related to keyword in your niche that you are going to do business (see point #4). The targeted keyword used in the domain name can boost traffic to your blog.

    6- Trademark infringement

    Before you register your domain, do a research to make sure you don’t use a trademark name. Be warned that buying a domain containing a trademarked name could result in taking your domain down after a legal battle dispute.

    7- Branding
    You can use your name as a domain name, but it is going to take a lot of work to brand your blog. People do not know who you are. You have a lot of marketing and advertising to do.

    So, let me know what you think…do you have any ideas about choosing a domain name?, leave a comment!

  • Mar13

    Will you still love me tomorrow?

    Posted in: Blog

    Did you ever receive an email that was so enticing that you clicked on the link, landed on a squeeze page and saw the inevitable opt-in box? first of all a squeeze page, for those of you who aren’t that familiar, is a single sales page with an opt-in box, think of it as a give and take situation (You give me your email and I’ll give you more info about what you’re looking for) The “squeeze page” squeezes out the most probable buyers from an email list, it’s an extremely successful way of having your customers “raise their hands” (heck, if it wasn’t, you wouldn’t see as many of them) The problem is this; Some marketers might regard an opt-in subscription as the end of the permission process but it’s just the beginning, says Stephanie Miller in a post at the Daily Fix blog.

    “Permission does not give marketers a license to just send whatever, whenever,” she argues. “In fact, more than just a one-time exercise, permission must be re-earned with every message.”

    Here’s how to implement a strategy that continues to request permission from a subscriber long past the initial “yes”:

    Send relevant content only when a subscriber needs it. It’s fine, Miller notes, to remain visible with a newsletter sent on the third Thursday of every month. But the frequency of promotions and offers should reflect a customer’s apparent readiness to buyfor instance, if he or she has made a recent purchase or is up for renewal.

    Re-engage non-active subscribers sooner rather than later. “If the messages are not resonating,” she says, “stop them, or offer to change frequency or content type.”

    Miller concedes that an email program oriented to strong value propositions will likely result in smaller subscriber files and more work for fewer records. But, she says, it’s worth it: “On the surface, it might sound like poor marketing strategy, but actually, it results in a better situation. Subscribers who really want to be on your file are always going to be more engaged and return higher response and revenue.”

    The Point: It doesn’t end with “I Do.” Like any human relationship, an email-customer relationship requires work over time.

    Source: The Daily Fix

  • Mar8

    Wordle: A typographic representation of your site!

    Posted in: Blog

    March has delivered me a lion share of web development, but that hasn’t stopped me from discovering a fun little site.

    This is what the Englund Studio website looks like after being brought into Wordle. It‘s as easy as copying your most text heavy (or keyword heavy) page and paste it into the wordle text field.

    Go Here and try it!

    Now I need to get back to work!

    -David Englund

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